ESPN Preps Chicago Site
NEW YORK ESPN is set to launch April 13 the first of its locally branded Web sites with ESPNChicago.com, just in time for the Chicago Cubs home opener. The launch also includes a new ad insertion technology that will allow advertisers to geo-target content with their advertising in both live audio streaming and downloadable audio.
WMVP-AM, the ESPN Radio owned-and-operated station, which is now part of the ESPN Radio 1000 site, will have a section of its own within ESPNChicago.com.
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