Entertainment Weekly Gets Glued on Rewards Programs
Entertainment Weekly has partnered with social entertainment startup GetGlue to launch a series of rewards programs on EW.com.
GetGlue is one of several companies banking on becoming the de facto digital “check-in” vehicle for entertainment. In the same fashion that consumers check in at stores, restaurants and the like through mobile applications, such as Foursquare and Gowalla, GetGlue encourages users to check into favorite movies, books and TV shows.
The company, which has received investment from Time Warner and several venture capital firms, has partnered with a slew of TV networks, including Fox, HBO and Showtime.
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