eMarketer Slashes Web Revenue Forecast
NEW YORK Growth in online ad spending has significantly decelerated, leading industry analyst firm eMarketer to lower its revenue expectations for 2009.
Online ad spending will climb by 8.9 percent next year, from $23.6 billion to $25.7 billion, eMarketer says. Back in August, just prior to Wall Street’s meltdown, eMarketer predicted that spending would surge by 14 percent in 2009. But the economy is now taking its toll on all segments of media.
The good news is that spending growth should gradually improve over the next several years according to the firm — +10.9
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