IAC’s multi-platform production studio Electus is making what it’s calling a “strategic investment” in Hud:sun Media, an independent production firm known for shepherding such series as Bravo’s Pregnant in Heels and AOL’s Decoding Style with Nina Garcia.
The two companies plan to collaborate on programming for TV and the Web in the U.S. and beyond, as well as branded entertainment, said officials. Hud:sun Media was founded in 2010 by producer Michael Rourke and the creative marketing agency MDC Partners.
“Michael’s tremendous work with brands is one of the many driving forces that has allowed him to build Hud:sun Media into a multidimensional content company. He and his team produce premium content that truly resonates with audiences all around the world,” said Electus CEO Chris Grant.
Founded by former NBC co-chairman of entertainment and president Ben Silverman, Electus has had its hands in a number of Web and TV hits. Recent projects include VH1’s Mob Wives, the TNT reality competition series The Hero, and the YouTube channel Hungry.
"Electus is the perfect partner for Hud:sun,” said Rourke. “Ben Silverman, Chris Grant, and Drew Buckley have truly created a next generation studio model with great creative content, terrific brand relationships and unparalleled distribution muscle. The power and reach of Electus, coupled with the influence and expertise of MDC Partners, gives Hud:sun Media tremendous momentum for the future."