EBay is launching virtual stores called "shoppable windows" in New York, Reuters reported.
The nine-by-two-foot screens will be seen in visible shopping areas like Soho. The stores will sell 30 items from Kate Spade Saturday, a women's fashion retailer owned by Fifth & Pacific Companies.
For Fifth & Pacific, the screens are a way to maximize retail space. The company plans to integrate the technology into existing stores such as Juicy Couture and Kate Spade New York.
"This gives us the ability to produce more from our retail space," Fifth & Pacific CEO William McComb told Reuters.
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