Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day.
It's worth noting that Facebook users in the United States are likely worth much more to the social network than those, for instance, in some Asian countries due to marketplace realities—chiefly, that there are great differences in the amount of advertising money that is spent from one region to the next.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in