e-Readers: Book 'Em
By all accounts, Black Friday (a mere 11 days hence) will usher in tidings of comfort and joy for the likes of Kindle, Sony Reader, Nook and iPad.
Sure, you’ve heard tech prognostications aplenty in the past when it comes to e-readers, but the breakout seems to be upon us. This time last year, 3.7 million people were reading e-books, per Forrester; now, it’s well over 10 million. With pickings like that, it’s no surprise that brands are cranking up the marketing efforts early.
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