The DVD Dies Before Our Eyes

Despite the success of 'Avatar' on disc, the format is fading fast

The heir apparent to videotape is being rapidly eclipsed by online delivery of movies and other video content. New data from SNL Kagan illustrate just how fast the shift away from shiny silver discs is happening.

The research shows that the DVD retail market in the U.S. shrank by 44 percent in 2010, delivering total revenue to the studios of $4.5 billion. In 2007, the market was worth more than $10 billion; by 2009, this was already down to $8 billion.

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