DSP Pricing, Data Stir Up Inventory Pot

MTV Networks has yet to sell inventory via a “demand-side” platform. Neither has AOL, CBS Interactive or Weather.com. Meanwhile, Turner and Dow Jones are officially saying “no thanks” to DSPs, i.e., the divisions or stand-alone businesses run by agency holding companies designed to purchase online ad inventory using technology and data — rather than directly from publishers.

DSPs, such as Cadreon (IPG) and VivaKi (Publicis Groupe), were a hot topic last week at the Interactive Advertising Bureau annual confab in Carlsbad, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in