DoubleVerify, Ad Networks Ink Partnership
As the online ad network business continues to thrive—despite the ongoing recession and its enduring reputation for shadiness—more ad nets are turning to third-party auditors to help assuage the fears of risk-averse advertisers.
On Monday (Nov. 16), four large online ad networks—Collective Media, interClick, Traffic Marketplace and Undertone Networks—announced they had signed on as partners of DoubleVerify, a startup firm launched earlier this year as a “online media verification” specialist. Essentially, DoubleVerify’s BrandAssure product promises its partners that it can monitor their online ad campaigns and make sure everything runs as its supposed to.
Specifically,
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