Double Fusion, Nissan Get in the iPhone Game


In-game advertising firm Double Fusion has made its first foray into the exploding iPhone gaming segment with the launch of Party Roundup, a branded game created specifically for Nissan.

The new game, which is free to download for iPhone users, is tied to Nissan’s current ad campaign for the Nissan Cube, a smaller car which the company cheekily refers to as a “mobile device.”

Double Fusion tapped the development studio Coresoft to produce Party Roundup, which allows users to create their own custom version of the Cube and virtually drive it via their iPhones through various 3D environments. A multiplayer version of the game also enables players to compete against their iPhone-owning friends; a Facebook version is also in the works, said officials.

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