Does the Web Need Another Tech Site? eHow Says Yes

Demand Media targets social media neophytes with new vertical

With all the technology sites filling the Web with news and reviews, it's hard to imagine that there's room for another. But Demand Media's eHow insists that there is.

Set to launch Monday, March 26, the eHow Tech channel isn't designed for the techies who can already feast on the Internet's expansive technology content. It wants to be "Tech 101" for social media newbies and digital DIYers.

"What we see as a very significant void is how to manage technology in your own life," said Erika Nardini, svp of sales and marketing for Demand Media.

One could argue that consumer news outlets like USA Today, NBC, CNET and ABC already fill that gap.

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