'Do Not Track' Hearing Tees Up
The Internet’s ability to track a consumer’s every click has become a marketer’s dream.
That dream could be threatened if Congress passes legislation to establish a system allowing Internet users to opt-out of having their online activity tracked by data-gathering firms.
Citing privacy concerns, the Energy and Commerce Subcommittee on Commerce, Trade and Consumer Protection will hold a hearing Thursday (Dec. 2) on the feasibility of establishing a “Do Not Track” registry for the Internet.
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