Do Mobile Users Prefer Browsers Over Apps?

About a third of U.S. mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth over the past year.

But according to research from Adobe Systems, many mobile device users appear to think browsers offer the better user experience.

Mobile users polled in the study reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile Web.

Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned.

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