The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the end of the year.
Between now and the year, Hudson will be working with Cerasale, who is capping off 20-years with the DMA.
There's plenty to do as the industry fights off increasing calls for new regulations to control the data collection practices of data brokers.
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