Display Ads Rocket for Yahoo in Q1
Is the display ad market back? It is for one of the online ad industry’s bellwethers.
Yahoo reported that its display ad revenue surged by 20 percent during the first quarter of 2010, compared to the same period last year. And, in what perhaps can be seen as an indicator of a long-predicted “flight to quality” in the online ad business, Yahoo’s “guaranteed display” business — which includes its premium inventory — grew by 24 percent in Q1.
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