Disney/ABC, Verizon Expand Content Pact

The Disney/ABC Television Group has expanded its content partnership Verizon, and for the first time will distribute full-length prime-time content through V Cast, the wireless firm’s subscription-based mobile video service.

As part of the new pact, ABC will deliver full episodes of its biggest hits to V Cast subscribers, including Desperate Housewives, Grey’s Anatomy, Lost and Ugly Betty. Previously, ABC had only provided V Cast with short-form promotional clips, though the network already distributes long-form content via the premium mobile video services offered by Sprint, AT&T and MobiTV.

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