Disney Nabs Slew of Kids, Family-aimed Web Sites

Disney has acquired a slew of kids and family-aimed Web sites from the Canadian media company Kaboose Inc. for $18.4 million.

The deal effectively marks the end of Kaboose Inc., which had in recent years emerged as a modest independent competitor in the kids online arena. In addition to the Disney transaction, the company has reached an agreement to sell its U.K.-based businesses to Barclays Private Equity Limited.

From Disney’s perspective, Kaboose’s Web sites provides the company with some of the larger kids Web properties that are not tied to one of the major TV networks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in