Disney Merges Video Game, Digital Units
Disney is merging its video game division with its digital media unit.
The newly combined unit will be called Disney Interactive Media Group and be headed by Steve Wadsworth, current president of the digital media unit, Walt Disney Internet Group.
In an internal memo, Disney CEO Bob Iger explained that combining the groups allowed for making connections between Disney’s efforts online and on mobile with console and handheld games.
“The uniqueness of the Disney brand provides us an opportunity and an imperative to create a unified Disney-branded experience and community across all connected devices,” Iger wrote.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in