Direct Marketers Fight Privacy Concerns in Washington

$1 million plus budget set aside

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and offline.

The campaign, called the Data-Driven Marketing Institute, was announced today during the Direct Marketing Association's opening keynote address at its annual conference in Las Vegas.

A million dollars or more will be devoted to the effort, which will include advocacy tactics, consumer education and research to "set the record straight and correct the mischaracterizations of what marketers do, whether online or offline," said Linda Woolley, acting CEO and president of the DMA, during a press conference.

Billions are at stake.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in