DigitasLBi and SimpleReach Team for Comparative Metrics

Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The companies made the announcement on Thursday afternoon at the DigitasLBi NewFronts in New York

"In a world where everyone wants to be cutting edge, no one is willing to be first. They want to be trailblazers, but they want to see how everyone else is doing," Anne-Marie Kline, DigitasLBi svp of social content, told Adweek at the event. 

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