Digitas Launches Third Act
BOSTON Publicis Groupe’s Digitas has entered the content development arena, opening The Third Act, a brand content practice designed to help clients leverage new and emerging opportunities to create and distribute media content.
“As traditional production and distribution hierarchies erode, video is set to explode into exciting new ways of reaching audiences — rapidly following where music has already blazed a trail,” said Mark Beeching, Digitas’ global chief creative officer. “This explosion opens up infinite new possibilities for brands to play.”
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