Digital Vet Morgan Goes Traditional
NEW YORK After spending more than a decade running online ad technology companies, Tacoda founder Dave Morgan has a new passion: tennis.
Morgan has become the chairman of The Tennis Company, parent of Tennis and Smash magazines, which he hopes to use as a jumping off point to building a multi-platform media property focused squarely on brand advertisers looking to reach an affluent “enthusiast” audience. He also owns a minority stake in the company.
“I’ve become a believer that surrounding enthusiasts with content, including advertising, means more than just surrounding them online,” he said.
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