Let’s face it, News Corp. CEO Rupert Murdoch flip-flopped. He was in favor of making the Wall Street Journal’s Web site free before he was against it. When News Corp. acquired Dow Jones in 2006, making WSJ.com free so it would reach a broader audience (and cash in on that Web ad boom) was atop Murdoch’s list. But he rethought his position. The site still commands a subscription fee; plus, its audience spiked by nearly 45 percent—and the newspaper’s circulation is now the biggest in the country. Growth in print and on the Web—and making money from both? That's why these days the Journal’s model is the envy of the industry.
Profile: Unique users soared by 44 percent to 6.6 million uniques in August, per comScore.
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