Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.
The space is well on its way well to exceed the $59.6 billion spent last year, as the IAB has tracked more than $50 billion spent in 2016 so far with one quarter left. The industry organization works with auditor PricewaterhouseCooper on the research.
Check out digital advertising's remarkable growth in the last decade, courtesy of this IAB graphic:
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