According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year.
The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015.
In terms of the types of digital ads, mobile accounted for 47 percent of internet revenue, totaling $15.5 billion. That was up 89 percent from $8.2
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