Digital Advertising Alliance Exits Do Not Track Group

Development could renew calls for privacy laws

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken.

Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).

In a letter it plans to send to the W3C on Tuesday, the DAA said the group had "reached the end of its useful life."

"It has become clear that this W3C effort will not foster the development of a workable solution," wrote Lou Mastria, executive director of the DAA.

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