Digg Creates Replacement for Google Reader | Adweek
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Digg Creates Replacement for Google Reader

Launches in June, will support other read-later services

A beta version of Digg's Google Reader replacement will be available in June, according to The Verge

Digg revealed plans to build its own RSS aggregator shortly after Google's March announcement that it would be killing Reader on July 1. The news comes as many Google Reader users have switched to a different RSS reading tool, such as the free service Feedly and paid services Feedbin and Feed Wrangler.

Digg wants to recreate Google Reader's ability to make the Internet "more approachable and digestible," the company said in a blog post. The company conducted an informal survey that concluded that 40 percent of the 8,600 participants would be willing to pay for a Reader replacement. Digg said "free products on the Internet don't have a great track record," suggesting that its reader replacement will come at a price.

Though one-third of the company's poll participants said they do not use a read-later service, Digg plans to support such read-later services as Pocket, Instapaper, Evernote and Readability. Last week, Digg owner Betaworks acquired Instapaper, which the company said will be a "perfect fit" with the forthcoming Digg Reader. The company said that though social features are not a top priority in the beta launch, ancillary features like the ability to share stories via email, Twitter and Facebook will be included in the future.

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