Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping.
According to an analysis of social conversations conducted by the Marketing Cloud social team at Salesforce, nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it. Salesforce—which so far has tracked 934,000 mentions of Black Friday and Cyber Monday—said 78.6
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