'Departures' Launching Unique Take on E-Commerce
Magazine launching 'anti-flash sale' site
Flash sale sites like Gilt.com may have taken off lately, but Departures, the AmEx Publishing magazine that is sent free to those members, is taking a decidedly different approach to e-commerce. While sites like Gilt sell discounted items for a limited time, Departures is selling limited-edition products at full price, behind a firewall that only Departures readers can bypass.
Publisher Steve DeLuca calls the eExclusives program, which will sell products from Departures advertisers, the “anti-flash sales site.”
“Our readers don’t want what everybody else has,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in