Demand Media Buys IndieClick, Re-Signs With Google

Will sell ads for Village Voice Media and the Awl

During its quarterly earnings report yesterday, Demand Media announced that as part of its $14 million acquisition of ad startup IndieClick Media, it will begin selling advertising for Village Voice Media and the Awl, reports Ad Age.

The company hopes its takeover of IndieClick will help it reach the 18-to-34-year-old Web audience. In addition to the Village Voice sites and the Awl blogs, IndieClick represents other younger-skewing sites like Texts From Last Night, Playlist, Trailer Addict, and Current TV's website, most of which allow IndieClick to sell ads as an exclusive third party.

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