Data Points: Hitting the Reset Button | Adweek
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Data Points: Hitting the Reset Button

After the recession, people are prioritizing work-life balance over brands and material things

If there's anything good to say about the recession, it may be that it's led many of us to reset our priorities. Mindshare took a snapshot of U.S. adults' views on time, money and technology and found that 60 percent of us feel that we have a good work-life balance (up from 53 percent two years earlier). We have technology in part to thank; 40 percent now use the Internet to order groceries, up from 33 percent in 2010. As much as we like technology, though, we're also aware of its side effects, with fully three-quarters of us expressing concern about online privacy—and 63 percent just wanting to be unreachable some of the time.

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