Data Networks Open Up

Rival data networks are joining together to disclose to consumers their collection practices, part of an effort to head off tougher government regulation.
 
Better Advertising has signed up more than a half-dozen companies, including data exchanges BlueKai and eXelate, to use its technology to disclose to consumers when they collect data—and when collected data is used in an ad impression. The companies will begin to implement the disclosure, which takes place on the Web page users are visiting, at the start of the new year.