Danoo Acquires IdeaCast
In a deal designed to consolidate the highly fragmented digital out-of-home industry, Danoo has acquired IdeaCast from National CineMedia for undisclosed terms.
As part of the deal, National CineMedia and Danoo’s investor, Kleiner Perkins Caufield & Byers, will each hold a minority interest in the new combined company and have seats on the company’s board of directors.
The deal brings together four digital out-of-home networks: Danoo’s City network in coffeehouses and cafes across five top markets; Danoo’s Traveler network in airport newsstands rolling out to 40 airports; IdeaCast’s Health Club TV Network in 1,000 clubs across 100 markets; and IdeaCast’s Airline TV Network, installed in 7,800 seatbacks on JetBlue, Frontier and Continental Airlines.
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