Daimler, owner of Mercedes-Benz, has acquired rival companies RideScout and MyTaxi to reach a new market of consumers who favor ride-sharing apps over owning a car.
The Wall Street Journal and TechCrunch reported on the deals, which respresent an opportunity to make up for the decline in car sales in urban areas, particularly with young consumers.
With the moves, Daimler is entering the ride sharing arena, a space primarily inhabited by start-ups. Ride sharing has become popular with young urbanites that eschew owning or leasing their own cars to save money on costs like parking and insurance.
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