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Current TV Adds Rotten Tomatoes

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Current Media has inked a deal with Rotten Tomatoes to create a series based on the movie-review Web site.

"The Rotten Tomatoes Show on Current," a half-hour series that will air on Current TV and at Current.com and RottenTomatoes.com, will feature movie news and information and also give viewers the chance to participate in and influence the content of the series via both sites. For example, at Current.com, viewers will be able to upload, comment and vote on their favorite movies and movie-related news.

The series, which does not yet have a premiere date, also will include Rotten Tomatoes' Tomatometer, which measures the percentage of positive reviews from critics.

The series is part of Current's drive to continue developing "participatory media," president of programming David Neuman said.

"(The series will) reinvent movie reviews on TV," Neuman said. "These are film reviews for the audience and by the audience. 'The Rotten Tomatoes Show on Current' will be as much a collaborative process as Rotten Tomatoes."

Rotten Tomatoes GM Shannon Ludovissy added that the show will help expand his company's brand.