Critical Releases Video-to-Web Platform | Adweek
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Critical Releases Video-to-Web Platform

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Newspapers can increase revenue potential by adding video to their Web sites and distributing it to partner sites or portals such as YouTube in one click, according to New York-based Critical Media Inc., which today announced Syndicaster for Newspapers.

The broadcast-to-online platform used by television stations across the country allows editors using any browser to quickly capture, process and remotely create video clips to generate searchable video content.

Clients can capture video on virtually any hand-held camera, log into Syndicaster's Web site from anywhere, and upload the footage, edit it and immediately publish the video to Web sites.

Newspaper chains can put all video assets from all their papers on one normalized video uploading, editing and publishing platform. The clips can be tagged using one universal ad taxonomy--an advantage for distribution and syndication. The platform also offers a reporting and management interface that allows clients to view in real-time all video being created from each outlet.