Council to Counter Web 'Content Mills'?

It’s not just job-threatened journalists who are worried about the rise of low-cost content generators like Demand Media and Associated Content.

A group of established content syndicators is concerned enough by these companies’ growing clout — and what they see as diminishing content standards on the Internet — that they are looking to do something about it.

Officials from the three-year-old Internet Content Syndication Council, which includes members such as Procter & Gamble, Reuters and The Tribune Company, are circulating a document that could eventually evolve into an official doctrine on online content syndication.

It’s early in the process, but ICSC leaders are exploring whether its members are interested in creating public quality guidelines for Internet content — or perhaps even an accreditation process for syndicated content.

Some

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