ContextWeb Starts to Speak Spanish
Online ad firm ContextWeb, which specializes in delivering contextually-targeted ads on hundreds of content Web sites, has added Spanish-language ads to it’s collection of product offerings.
The company, which also manages the online ad exchange ADSDAQ, said it can now deliver Spanish text ads on both English and Spanish language sites. Theoretically, advertisers looking to reach a U.S. Hispanic audience that primarily communicates in Spanish can target them wherever they go on the Web.
On top of that, these advertisers can also specify delivering these Spanish speaking Web users while they are engaged with specific types of content.
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