Content Farms: Angels or Devils?

One of the more memorable moments from Advertising Week last month was when supermodel-turned-talk-show-host Tyra Banks decided to teach Interactive Advertising Bureau CEO Randall Rothenberg how to “smize.” Smize—a term coined by Banks during her days as a judge on America’s Next Top Model—means to “smile with your eyes.”

As the round-faced, bespectacled exec peered seductively at the crowd, two things became clear. First, Rothenberg has a limited future on the runway. Second, Demand Media—Banks’ new partner on an upcoming beauty site—is trying pretty hard to get sexy for the digital ad industry.

It’s

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