Microsoft's HoloLens technology blends real life with holographic virtual reality, but it still may not be available as a consumer product until 2020.
"This is going to be a five-year journey," Microsoft CEO Satya Nadella told an audience at Salesforce's Dreamforce event this week. "We want to get it out to developers, get it out to enterprises. We'll get it out next year and go from there."
HoloLens has been pitched to ad agencies and marketers at conferences such as Cannes, and it's been rumored that brands have already struck deals with Microsoft to bring it to retail stores in the coming months.
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