Consumer Tech Ads Most Effective in 2010, Says Study

With the launch of new devices like the iPad and 3-D–enabled TVs, it’s not surprising that five of the top 10 ads that viewers found most convincing in 2010 promoted consumer tech products, according to ad effectiveness tracker Ace Metrix.
 
The No. 1 spot of the year, per Ace, was an ad for a Samsung 3-D TV set that debuted in the first quarter—this amid a furious marketing battle to showcase the new offering in the wake of positive buzz from hit 3-D movie Avatar.

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