Consumer Study Suggests Apple's iBeacon Could Work for Retailers

Says most of us are OK with sharing location

The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones. But there has recently been chatter suggesting that the future is indeed finally here, thanks in large part to Apple's iBeacon technology (not to mention the emergence of wearable devices like Google Glass).

At the same time, there will be no Nathan's Hot Dogs coupon magically appearing on your phone, New York Mets fan, as you walk into Citi Field next summer—unless you consent to your location and other data being used by the ballpark.

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