Connecting the Dots on Facebook's Smear Campaign

Who actually gave Burson-Marsteller the go-ahead?

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burson-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions, such as “Who at Facebook thought this was a good idea?” The company isn't responding to the question right now.

Until they do, it helps to look at the players involved. There’s Burson-Marsteller, the global PR firm run by CEO Mark Penn.

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