Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its brands and partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH.
"The Scene delivers the best digital video experience in an environment created to showcase premium content. From digital shorts, to scripted series, to documentaries across many genres, The Scene is a place to discover, watch and be inspired," Dawn Ostroff, Condé Nast Entertainment president, said in a statement.
In total, The Scene—which launched today with ad partner Gillette Deodorant—will host almost 200 series and more than 12,000 digital-first videos. Some of those clips will come from the New York-based company's repository of original Web programming, which boasted upward of 1,000 unique episodes last year.
The first series on the site will be the second season of Glamour's The Single Life. Seasons of Teen Vogue's Strictly Ballet and Wired's Teen Technorati are expected to be added, and BuzzFeed will provide an exclusive video once a week.
Ostroff, who comes from an impressive network TV background including stints as evp of entertainment at Lifetime Television and president of the CW network, has been pushing video content to bring the storied publisher into the 21st century. In addition to The Scene, the company has 12 movie projects in the works and more than 30 in development. Three TV series are set to air soon, while 20 more are in development.