Compete Settles With FTC

Online market researcher collected a lot more than just Web visits

Online market researcher Compete agreed to settle Federal Trade Commission charges that it deceived consumers and failed to safeguard the sensitive information it collected.

Compete recruits consumers to download tracking software by urging them to join a consumer panel or install a toolbar that would provide data about Web sites visited. In exchange, Compete collected information about consumer online behavior that it analyzed and sold to companies that use the reports to create Web sites and ad campaigns.

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