Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers.
The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today. The Facebook, Instagram and Twitter campaign asks consumers to send in pictures of "dad jean offenders"—think "Obama jean, high-waisted" styles that went out of style years ago—with the hashtag #ByeByeDadJeans, according to Vishaal Melwani, co-founder of Combatant Gentlemen.
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