CollegeHumor, Visible Measures Team for Nestea
IAC’s CollegeHumor has enlisted some of its top original in-house talent , along with the fast-growing video analytics firm Visible Measures, for Coca-Cola’s Nestea to create a unique contest and corresponding series of original videos–which as of late last week had reached a total of four million unique viewers.
The frat-boy-centric site last month entered a multi-pronged partnership with Nestea, its digital agency MediaVest and Visible Measures, a four-year old Boston, Mass.-based technology firm which tracks video across the Internet.
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