Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook

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Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you.

In a promotion for the low-calorie soda led by agency Droga5, the brand's social media team will select the best excuses guys tweet using the hashtag #motherpieces beginning Sunday morning and running throughout the day. Those selected will be asked to supply a personal photo via the social media site.

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