Advertisers have been doing clever stuff with preroll ads for a while. We had Geico's unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going viral.
What's the point? MedExpress stops viral infections at its urgent-care clinics. So, it wants to stop popular videos from going viral on the Internet, too. Yes, it's a bit of a stretch—but a fun enough idea from ad agency Fitzgerald & Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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